About Gurri Kahlon

Middlemen: In a clothing distribution setup, there are many pockets down the chain. Each middleman takes his share and further distributes the goods for another round of profit markups.
Material Sourcing: We directly source all of our materials from the factories and mills which requires a lot of patience and leg work. We don't take any shortcuts. Luxury brands employ agents who have large networks which is more expensive for them but it makes sourcing key materials a much less strenuous process for them.
Advertising: This is a substantial expense when building a large brand. Brands need to be visible where their end users spend their time. Ads are purchased on a global scale across Television, Radio and Public Transportation which costs millions of dollars..
Brick and Motor stores: The end consumer usually doesn't realize the enormous overhead associated with brick and motor stores. Rent, utilities, staffing, accounting, etc - these costs quickly add up and thus, the higher markups on the price tag.
Brand Name: Legacy brands from various fashion capitals such as Paris, Milan, London, New York, etc. create a "club" of sorts as only a few can afford their goods. They inflate prices as they feel their brand carries a value and consumers are willing to pay for it to be seen with it.

The clothing industry is divided.

The people who can afford to spend thousands on fashion get the latest design trends and luxury fabrics.

While everyone else gets the same old stuff, the run of the mill clothing with cheap fabrics and stitching that wears out quickly.

Hi, my name is Gurri Kahlon. I'm a designer by passion, and an entrepreneur by design and I would like to welcome you to my journey.

We want to bridge the gap between luxury, high fashion and the everyday consumer by offering the best designs, fabrics and tailoring to everyone at affordable prices.

We can do this by cutting out the middleman and bringing these fine garments to you at significantly lower prices.

Our Italian suit campaign is the 1st step.

In February this year, we went to Milan to source our fabric from the fashion powerhouse Ermenegildo Zegna and then, went cross country to the south of Italy, where we shook hands with a fourth generation, family owned tailoring workshop who make hand crafted, artisan suits

This caliber suit is usually available in Beverly Hills, or Saville Row type showrooms and are worth anywhere from $1500 to $3500 but through our partnerships, reduced overheads, hard work and dedication, we have made it possible to ship these suits directly to you for only $499.

It is our goal that anyone who desires to wear a fine Italian suit should not have to suppress their desire because of the high luxury markups.

Please support our project and help us bring the comfort and quality of luxury fabrics and high end fashion to everyone.

If you support our goal now, you will get lifetime VIP status, which means, you will get an additional 10% off all the clothing we produce going forward.

"We want to bridge the gap between luxury, high fashion & the everyday consumer by offering the best designs, fabrics & tailoring to everyone at affordable prices." - Gurri Kahlon

5 Reason why luxury fashion costs 6-8X higher!

Our Mission

About Us

Our vision is to make every man feel handsome when they wear our clothes.
We make fashion affordable by going direct from our Italian factory to our consumers.

Gurri Kahlon

Founder and Chief Designer

Lloyd Jacob

CEO & CMO

Pier Angelo

Master Tailor

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Contacts

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